Apparently, the SOE marketing department plays on a different server than I do (found by MMODIG). I’ve had no significant downtime on my server, and no queues since launch. Hint: if your server population is listed as ‘Please Mommy Make It Stop’, perhaps you should consider switching realms.

I wish there was some visibility to how effective this PR campaign of Sony’s was. Positioning yourself against the competition’s flaws is all good and well (”the uncola”, “we try harder”), but if you haven’t nailed a flaw that really resonates with your playerbase, you’ll just come across as small and bitter.

Does this flaw resonate? I don’t know. I do think that most people would rather wait in line for the cool club than get a drink immediately with the one that’s lame. Which means that Sony’s problem should be, first and foremost, to change the perception of their game. Personally, I think they should advertise on their strengths — more content and more elder game. This should be a powerful message as people start to get their characters to the end of the WoW content train.