Here’s the link (embedded movie) to a public health message which compares raising a teenage kid to the Sims. What’s interesting and exciting to me is that advertisers feel that video games are now well-understood enough that they can use the symbology of them to communicate other messages. Game discussion that isn’t first and foremost about gaming is good for gaming. Like the Dave Chapelle news, this is good news for gaming’s level of consciousness in the public’s minds.

What’s even more impressive is that, unlike every fake video game you’ve ever seen in a movie or television show, this one is really well thought-out and good looking. Even small details like power meters and power-up items are done well. This helps the ad tremendously – incredibly fake-looking games have the net effect on most game fans of annoying them so much that they lose or ignore the message.

Found via Intelligent Artifice.