WoW’s launch day approaches and EQ’s has passed. There’s endless debate about both products, and a lot of talk about how ready the two projects are, and how those launch days reflect their companies. I don’t buy it. Both are first-class studios with talent I respect greatly. Both will ship products that are quality, but will have launch issues. Saying there will be launch issues is kind of like saying that there will be a new car smell when you buy a car. The question is not whether there are issues, but how a team reacts to those issues.
All that being said, I thought I’d lift the hood and show what’s going on – from a developer’s viewpoint. I personally advocate that any design team for an MMO write a design doc for their launch day, because launch day has a set of concerns that are unusual.Here are some lessons I would impart about product launches, having been present for launches of both Meridian and Shadowbane.
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