World of Warcraft hits 10 million.

Blizzard’s numbers included paying subscribers, people within their first month of free game time, and internet cafe users who have accessed the game in the past 30 days, but excludes those using promotional trials and of course, those who have managed to kick the habit entirely…for now.

Incidentally, the numbers cited show the most substantial growth in Asia, whereas I believe both Europe and NA have remained comparatively flat for the last few months.

By the way, that sound you hear is a zillion MMO powerpoint pitches being updated to contain the sentence “If we can only get 10% of WoW’s player base, we’ll have a million players! Then its money hats for everyone!”