The Escapist appears to be going through a period of great upheaval in the last 6 months. Just to recap their last few months:
- When GamerGate started, the Escapist bent over backwards in order to make themselves home for GamerGate. It started with them being the only major game site that didn’t close down #gamergate threads, and culminated in a befuddling editorial that vastly misunderstands the actual metrics and economics of AAA game development.
- This all led to the Escapist doing the disastrous interviews with developers about GamerGate. One of these developers was one of the original harassers of Zoe Quinn in #burgersandfries (this one embarrassingly was removed from the site). Another cheerleads rape as a game trope and had a financial investment from founder Alexander Macris for his Gor-themed RPG that was undisclosed. A third was repudiated by his employer Microsoft for saying that the games industry was 90% supportive of GamerGate. (Full disclosure: I was also interviewed for this).
- During this period of time, the Escapist has just been cutting ties with some of their most notable talent, in particular their video talent such as Jimquisition, MovieBob, Miracle of Sound, I Hit It With My Axe (a series about playing D&D with porn stars) – I feel like I’m missing a couple, but it seems pretty much everyone other than Yahtzee has wandered off. And at some point, Yahtzee has to realize he could probably put up a Patreon and make twice what Jimquisition does.
- The Escapist had a nasty layoff just a month ago, which hit several long-term employees including long-term Editor-in-Chief Greg Tito.
- Despite the need for layoffs due to budget cuts, the Escapist has managed to find some money to get some new writers contributing, all of which have a unique and curious slant of being decidedly more right-wing and/or blatantly pro-gamergate. This includes Lizzy F, who described the ‘gamers are over’ articles as an attack on her 3-year old autistic daughter. It includes Brandon Morse, who appears to have little or no gaming writing in his portfolio but was labelled one of the top 30 Republicans under 30. It includes Liana K, whose somewhat befuddling takedown of Anita’s video series is mostly that Anita is too successful, and Anita’s followers can be kinda mean. And it also includes reaching out to Oliver Campbell, who wrote this about one of the most vile extended campaigns of harassment in the history of gaming.
Watching the people and conversation within #gamergate, it is actually the CLOSEST I’VE EVER SEEN to MLK’s dream in the world.
— Oliver Campbell (@oliverbcampbell) December 13, 2014
Um, right. At any rate, I think it’s very clear that the Escapist has decided to embrace a certain editorial slant for their future content, which is fine. Game journalists SHOULD be able to have slants and biases – otherwise, every single piece of writing will read like the puff pieces that just regurgitate publisher talking points, which is what games journalism was back in the print days. It is, I note, probably going to be roughly as fair and balanced as, say, Fox News. Or, dare I say it, less objective than Polygon – just the other direction.
Pandering to this audience has created some level of excitement amongst the GG diehards. Will it work? Possibly. Polygon is actually doing pretty well from all evidence I’ve been able to find, in stark contrast to the Escapist’s sinking fortunes (compare the 1yr data to see what I’m talking about), so clearly talking about games from a well-defined point of view can build a readership. That being said, GG is not actually a very big movement – KiA’s readership of 28K is a rounding error compared to the 12M people that Kotaku reaches monthly, and the Escapist’s sinking fortunes overlap tidily with their embrace of GamerGate, meaning that the slow shift they’ve been making already appears to be alienating more people than they’re bringing in.
All that being said, I can tell you that I’m no longer the target market for that magazine.
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