A new entry into the gaming advertising space advertises their services thusly:

How can I increase revenues from my game investment? You (and us) have been there more than once. DoubleFusion provides the service that allows you to manage your in game advertising real estate, expose it to a large network of advertisers and maximize on in game advertising revenues.

This pitch is accompanied by a screenshot of a KFC ad on, I shit you not, a cow.

Original comments thread is here.